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Lessons from Jim Koch: Education

  What’s Jim Koch’s thought on… Lessons from the dropout years: I was gathering my forces in a way standard education does not allow. I learned about being able and willing to challenge yourself and...

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Lessons from Jim Koch: Daily Ritual

What’s Jim Koch’s thought on… Daily ritual: At the beginning of each day, I ask myself: What are the three most important things I need to get done? Despite distractions, pressures and opportunities...

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Lessons from Jim Koch: Competition

What’s Jim Koch’s thought on… On competition: As a craft brewer in America, after 27 years we’ve finally gotten to 1 percent market share, so my competition is not craft brewers because we’re all going...

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Lessons from Jim Koch: Staying Connected

What’s Jim Koch’s thought on… On staying connected: As a business grows, the people at the top are often cut off from the market, the customers, and what’s really happening. I still do a lot of street...

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